Smartphones have fundamentally changed how we live. How to integrate them into our live as a usual tool, rather than a compulsive habit, is a question that needs an answer.
We think smartphones have incredible utility, but not in every setting. In some situations, they have become a distraction and a crutch- cutting people off from each other and their immediate surroundings.
Yondr has a simple purpose: to show people how powerful a moment can be when we aren’t focused on documenting or broadcasting it.